The 4th Training for Tonjoy

2017-1-9

Jan. 9, 2017, our 4^th training for the middle-level cadres on sales theory and practice started in the training room of the 2^nd floor of the 4S store of Shanghai Tonjoy Automobile Sales Co., Ltd. The theme of Louis for this training is Store Sales and Management III &Marketing Methods I: Brand Placement while that of Joanna is Product Presentation and Introduction Methods.

In order to help the salesmen of Tonjoy have a better understanding of the concept of brand placement, we added the brand introduction of Kawasaki, from the origin of brand name, product category, VI color to classic/main products. We offered detailed learning materials for them including different motorcycle brands histories, technical foundation, development planning, the orientation and sales of all series of motorcycles. This is of great importance to convey the brand concept in sales work.

During the training, our background music is Just hold on, its words are: if it all goes wrong, darling, just hold on.